“The History of Expos” in Zarquitectura

02/07 | The magazine Z arquitectura has published in its 5th issue:  “The History of the Expos / La Historia de las Expos”. The magazine will function as official catalogue for the International Expo in 2008 in Zaragoza.

Page 5-6. (See the complete panorama in PUBLICATIONS)

A big panorama running through 8 pages shows chronologically the evolution of the Expo buildings through the time: from the big Convention Hall used in the first decades, to the National Pavilion years later. The155 years of World’s Fairs can be clearly divided in two periods, the Industrial Revolution and the Digital Revolution, with the time of the great wars as violent transition phase.
Throughout the 2nd Digital Revolution Expo-Architecture turns more and more into a beautiful envelop that promotes the country’s touristic features rather than its technological inventions. Technological innovations of our time like the microchip, the mobile phone and internet are borderless and can be enjoyed everywhere while architecture has no means to present it. In a world determinate by multinational corporations the architecture of the national pavilions seems ridiculous and for sure not the right medium for representing inventions.